Kathleen Petersen is Vice President of Media at Nina Hale, a Minneapolis-based digital performance agency. Petersen joined the agency in 2014. She is responsible for media strategy, innovation and execution, and oversees the agency’s media leadership team.
Petersen has strong experience in all phases of the digital marketing process, from setting strategy for B2B and B2C clients through execution and measurement. She has a proven successful track record at designing campaigns that span several digital media channels including social, paid search, and display/programmatic. Petersen also has experience in planning and buying broadcast and print. Petersen’s approach to media and marketing strategy leads her to excel at connecting people with brands, messages, and experiences.
Her passion for her work comes through in her ability to assess trends in the digital marketplace and draw insights that inform recommendations and business opportunities for clients.