With more than 15 years of experience in Marketing and Digital Media, Kathie Feng has been helping companies stay at the forefront of innovation and providing thought leadership to global companies across Beverage & Alcohol, Financial Services, CPG, and Consumer Electronics industries.
In her current role at Constellation Brands, Kathie leads a high-performing team championing best-in-class digital strategy and execution. Additionally, Kathie oversees Constellation Brand’s omnichannel executions including but not limited to, linear/addressable/connected TV, programmatic, direct buys, podcast, social, mobile, website, email, etc.
Kathie is a veteran and pioneer in digital marketing and eCommerce spaces – her recent initiative enlisted Constellation Brands as the first company in the CPG industry to tap into Meta’s walled garden for sales optimization. Her work was featured across Wine & Spirits Daily and CBI earnings call. Additionally, she led Constellation Brand’s portfolio-first cross-channel initiative in partnership with VideoAmp and LiveRamp measuring nearly real-time media ROAS for performance optimization and media activation.
Kathie obtained her MS in Integrated Marketing Communications from Northwestern University and is currently getting her MBA from The Wharton School, University of Pennsylvania.