VP, Advertising, Mattress Firm
Kat is the VP of Advertising at Mattress Firm, a sleep specialty retailer with over 2000 locations. She is responsible for creating a strategic advertising plan that differentiates Mattress Firm from the competition and helps drive brand awareness. If that wasn’t enough to keep her busy, she also oversees media driven by advertising analytics and assists in franchise marketing efforts. It isn’t easy keeping tabs on all of this, and it’s only possible because she knows the business better than anyone else. In fact, she began her career with Mattress Firm as part of the sales management program before becoming part of the marketing and advertising department. If you want to tips on an effective multi-channel media strategy, and which mattress + adjustable base is best for your sleep style, talk to Kat!