Director, Media Strategy: Paid Media, Best Buy
As the Director of Paid Media at Best Buy, Kate Schmidt is responsible for paid media strategy and execution across digital and traditional media. She leads media mix strategy and measurement, and manages media agency/ partner relationships. Kate has been working in paid media at Best Buy for nearly ten years. She thrives on the fast pace of working in the consumer electronics industry/ retail, and constantly evolving media landscape. Prior to Best Buy, Kate worked on the media agency side, most recently at Haworth supporting the Target account. Kate received her Bachelor of Arts in Consumer Relations from the University of Wisconsin-Madison. She currently resides in Apple Valley, Minnesota with her husband Aaron and their two children, Max and Olive.