As Chief Marketing Officer at the NBA, Kate Jhaveri is responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world. Additionally, she oversees the consumer insights and analytics groups to enhance the NBA’s consumer data strategy and implement new marketing programs.
Prior to joining the NBA in 2019, Jhaveri served as CMO of Twitch, where she established the platform as the leader in live interactive content. Leading Twitch’s brand strategy, Jhaveri oversaw a global team of 90 employees and was responsible for growing, engaging and retaining the brand’s core audiences of more than 15 million daily active viewers and more than three million unique content creators each month.
Previously, Jhaveri was Head of Consumer Marketing at Twitter, where she managed all consumer-facing campaigns that drove increased user growth, engagement and brand relevance with consumers worldwide. Jhaveri also previously served as Head of Brand Marketing at Facebook and spent seven years at Microsoft overseeing the worldwide Marketing Communications team for Windows, Internet Explorer and Bing.com. Earlier in her career, she was Manager of Corporate Strategy at Dell.
Jhaveri serves as secretary of the national board for Planned Parenthood Action Fund. In 2020, Adweek named Jhaveri among the “Most Powerful Women in Sports,” primarily due to her leadership in spearheading the league’s marketing efforts throughout the NBA Restart. She received her MBA from Dartmouth’s Tuck School of Business in 2003 and graduated with a bachelor’s degree from College of the Holy Cross in 1995.
Originally from Baltimore, Jhaveri is married and has two children.