Karen is a seasoned marketer with 15 years of experience across high-growth, heritage, and start up brands. She is currently the marketing director at Elida Beauty, a new business unit at Unilever focused on reviving heritage brands, including Caress, Noxzema and Lever 2000, and she manages the skin portfolio end-to-end. Prior to this role, she led Talenti Gelato including long term brand strategy, innovation, campaign development, and in-year deployment. She led the brand turnaround post acquisition, bringing the brand back to double digit growth. Before Unilever, she started a company, Marbles: The Brain Store, as part of Sandbox Industries. She has an MBA from Duke University’s Fuqua School of Business and a BS from Cornell University.