Karen is a passionate commercial marketing executive specializing in the development and deployment of marketing across brand portfolios with a key focus on marketing design, implementation, and development of loyalty programmes. She has led successful initiatives across B2B and B2C campaigns, developing creative concepts that connect with and engage loyal customers.
Prior to joining IHG® in 2010, Karen gained strong brand and marketing experience with global agencies including McCann, TBWA, Saatchi & Saatchi and M&C Saatchi on accounts including automotive loyalty, retail & retail loyalty, brand and commercial products.