Director of Marketing Transformation, Molson Coors
Justine has been in the beer business for 16 years with experience across a variety of both Sales and several Marketing positions. With an inherent passion for creative problem-solving, building brands, and innovation she has had the pleasure of working on a variety of exciting brands in her career. This includes
scaling smaller brands like Batch 19, developing white-space innovation concepts, launching new brands like Arnold Palmer Spiked, leading activation platforms (like Gaming) in sports for Miller Lite, to managing a large portfolio of Economy brands. She also happens to be only 1 of ~150 people who is certified as an Advanced Cicerone in her knowledge of beer. Today, she is the Director of
Marketing Transformation leveraging her vast experience to help facilitate
processes, build new capabilities, and drive culture initiatives across the Molson
Coors Marketing Department. Outside of work you can find Justine running on
the lakefront path, competing in triathlons, and exploring the restaurant scene
here in Chicago with friends and family.