Director, Media Strategy & Planning, Comcast Cable
Justin Silva is Director, Media Strategy & Planning, with a focus on emerging media, content and partnerships for Comcast. In this role, he plans paid social and digital media that engages, drives awareness and acquisition for the Xfinity brand among its target segments. Previously, he held various social marketing roles at digital agencies The Archer Group and GSI Interactive. He is a Villanova School of Business graduate with a degree in Marketing. Over his career, Justin has helped shape and manage the social media strategy for clients such as Wawa, GNC, NFL Shop, Herr’s, NHL Shop, Appleton Estate Rum and Penn Mutual.