Justin Breton - Brand Innovators

Justin Breton

Director of Brand Experience & Partnerships Walmart

Justin Breton is the Director of Brand Experiences & Partnerships at Walmart, focusing on digital & virtual experiences that drive meaningful customer engagement. During his time with the brand, he’s launched commerce-enabled, interactive content platforms to facilitate product discovery, an in-store augmented reality activation to support a national non-profit partnership, first-to-market shoppable livestreams on TikTok, YouTube, & Twitter to drive authentic brand & product storytelling, & most recently oversaw Walmart’s foray into the Metaverse with Walmart Land on Roblox. Prior to Walmart, Justin oversaw strategic partnerships & integrated campaigns at Squarespace. Prior to that he was in a similar role at Foursquare. He lives in Brooklyn, New York with his husband & Pomeranian.

 

THREE FUN FACTS

I threw out the ceremonial first pitch at a Mets game.

I danced on stage with Britney Spears in Las Vegas.

I was on Ellen DeGeneres’ Game of Games show.