GM & Head of Growth Markets, Europe, AB-InBev
Julie Yufe is GM, Growth Markets for Europe at AB-InBev. She oversees operations in over 18 markets including the Nordics, Switzerland, Norway, Austria, Poland, Greece, Portugal, Central and Eastern Europe. Previously she was Vice President and Chief Marketing Officer, Europe at AB-InBev, responsible for all brands and marketing functions in Europe and the Middle East. Julie launched the company’s internal agency draftLine into Europe, built and launched iconic brands like Corona, Budweiser, Stella Artois and Leffe to size and scale, and is responsible for impactful campaigns like the Budweiser “’Heart of a King’’ in support of the 2019 England Women’s Senior Team, the reboot of Budweiser’s iconic Whassup campaign across Europe in 2020 and the Save Pub Life global social responsibility initiative during the early months of the Covid pandemic. Prior to her move to Europe, Julie oversaw Core Brands and Global Innovation at AB-InBev including leading Core brands initiatives during 2018 FIFA® World Cup.
Julie is a passionate leader. She loves design and pop culture and believes iconic brands have the power to change the world. Julie began her marketing career on the SNICKERS® brand at Mars and has developed brands and innovations in the beauty and beverages categories at Unilever and AB-InBev. Julie was a First Mover Fellow at the Aspen Institute in 2018 and received her BA in Art History from Columbia and her MBA from Yale.