Julie Roehm is the Chief Marketing and Experience Officer of Party City Holdco, Inc. (PCHI) and in this capacity serves on its Executive Leadership Team.
PCHI, a vertically integrated designer, manufacturer, distributor, and retailer of consumer party goods offered in more than 100 countries, is a global leader in the celebrations industry. In North America, Party City is a leading omnichannel retailer in the celebrations category, operating more than 800 company-owned stores. A shared promise across the enterprise is to Make Joy Easy.
Throughout her career, Julie has held leadership positions challenging and transforming the way organizations think about and engage with their customers. From the Chief Storyteller at SAP, to reinventing Dodge while CMO at Daimler Chrysler to transforming marketing as SVP at Walmart and now at Party City, she has a proven track record for innovation, collaboration and driving great results. Julie is a member of the board of The Digital Marketing Institute and The Forbes Marketing Executive Council. Past board roles include: Integral Ad Science, Fourth Wall Media, and Ride.