As a member of the Consumer & Digital Experience (CDX) team at Blue Cross and Blue Shield of MN team, Julia works to bring content best practices and insights to Blue Cross’ digital experience, with a focus on consumers. She’s spent the past 11 years working on Blue Cross’ digital team — doing everything from developing content strategies and guidelines to consulting with internal teams and, of course, creating and producing content. Her development of a new navigation taxonomy, content strategy and digital editing contributed to Blue Cross’ website being named a finalist for both a Tekne Award and Minnesota Business’ 2016 Leaders in Health Care Award.
Julia Gillis
Content Strategist, Consumer & Digital Experience, Blue Cross and Blue Shield of Minnesota