Head of Strategy, Innovation and Marketing Communication North America, Bosch
Jean-Philippe ‘JP’ Persico is the Head of Strategy, Innovation and Marketing Communication North America in the Automotive Aftermarket Division of Bosch. In the past 10 years JP has been driving the strategy and innovation at global fortune 500 brands. Next to leading marketing communication and digital strategy, he is spearheading corporate development initiatives with seed venture investments into early stage companies. JP thrives by finding disruptive services and product ideas and execute them through all phases of development and launch. He is currently starting an ecosystem initiative which is built on a mix of venture investments and internally developed solutions to create the maximum value for Bosch’s customers.
He has earned his B.Sc. in International Management from the UAS of Northwestern Switzerland and his MBA from the Kellogg School of Management, at Northwestern University.