Josh Palau - Brand Innovators

Josh Palau

VP Performance Media & Activation, Pfizer

Josh is currently the VP of Performance Media for Pfizer leading digital paid channel strategy and activation across all brands. He leads an In-House Media Strategy team overseeing Search, Social, Programmatic, SEO, and Media Partnerships. With a focus on Media transformation, he leads an In-House Media Channel Strategy team responsible for overseeing Search, Social, Programmatic, SEO, and Media Partnerships. 

Before joining Pfizer, Josh served as the SVP of Growth Marketing at LendingTree, driving customer acquisition and revenue growth. In addition to this he’s held leadership roles at PHD Media, Bayer, Johnson & Johnson, Comcast, and Razorfish. 

On the personal side, Josh lives in a Hallmark movie-esque small town spending his time reading, running, and adding to his sneaker collection. For the past 10 years, his family organizes a pediatric cancer fundraising event for the St. Baldrick’s Foundation which has raised over $1.6MM.