Joseph Leichman helps lead the Buyer Development team at OpenX, which looks after the company’s relationships with brands, agencies, agency trading desks, consultants and managed-service providers. He is instrumental in developing OpenX’s go-to-market strategy, global sales efforts and programmatic education curriculum. Joseph has been published in Adweek and Digiday, featured on Beet.TV and consulted for eMarketer’s B2B Digital Ad Spend Forecast.
Prior to joining OpenX, Joseph worked with numerous Fortune 50 advertisers at Neo@Ogilvy and Spark Foundry across programmatic, IO-bought digital media and paid search. Joseph also worked in a digital strategy & business development role at Warner Music Group, where he negotiated content licensing deals with digital streaming services and drove monetization for Warner’s content and publisher assets.