Jordan Lalor is the Senior Social Media Specialist for MBUSA. He oversees strategy, content creation and community management across the brand’s social channels. He is responsible for the execution of social campaigns, like the all-new A-Class “Social Bucket List,” as well as MBUSA’s award winning “Photo Pass” program. Prior to his current role, he oversaw the digital activation of events and sponsorships at MBUSA where he worked closely with the experiential team to bring events like Masters and US Open to life on social.
Prior to MBUSA, Jordan worked at a consulting startup where he helped retail brands manage their assortments, inventory levels and pricing through predictive analytics. He is from Boston, Massachusetts and graduated from Bowdoin College in Brunswick, Maine.