John Vilade - Brand Innovators

John Vilade

Head of Sales and Vice President, Premion

John leads Premion’s national and regional sales organization and is responsible for driving revenue growth, go-to-market development and execution.

John brings over 25-years of traditional and digital media advertising, distribution sales and business development experience with a track record of success in leading advertising, digital video, programmatic and television sales revenue and strategy at several world-class organizations. John is well experienced in heading large national and local sales teams. He has helped advertising agencies and marketers across all category types fulfill their goals in reaching audiences and consumers via digital video, linear television and display mediums.

Prior to Premion, John served as Chief Revenue Officer of TRUSTX, as a founding executive for the high-profile programmatic digital advertising marketplace start-up, where he led national sales, strategy and development in partnership with many of the world’s leading broadcasters and publishers. Previously, John led sales, strategy and revenue growth with leading media and entertainment organizations, such as NBC Universal, CBS Local and Discovery Communications and was an early sales leader for several years at Hulu where he scaled national, local, multicultural and upfront advertising sales.

John holds both a Bachelor of Arts Degree and Master of Arts degrees from Baylor University. He is an active supporter of the Baylor Film & Digital Media programs in Texas and New York City, Baylor’s endowed academic scholarships program and the Baylor Bear Foundation.