John Koller

VP Global Marketing, Twitch

John Koller is VP, Global Marketing at Twitch (Amazon), where he leads all aspects of marketing for the largest multiplayer, live streaming gaming community in the world. Prior to Twitch, he led marketing at Sony PlayStation for the past 19 years, most recently as Vice President, Marketing, and functioned as the General Manager of the overall business, responsible for all aspects of the home console (PS4/PSVR), handhelds/mobile, peripherals, licensing, and digital gaming (digital distribution, membership/subscription service) businesses with full P&L responsibility. He led the launch of the highly successful PlayStation 4 in North America, which achieved the honor of fastest to 100M console unit sales in gaming history, and the PlayStation VR platform. He joined Sony in 1998 to oversee marketing for key software franchise titles and has more than 25 years of consumer product marketing experience, with particular emphasis in the consumer electronics and gaming sectors. He is co-founder of Press Start Marketing, a full service marketing consultancy, and has previously held key marketing positions at Electronic Arts, Anheuser-Busch and the San Francisco 49ers. He also serves on the Advisory Board for Brand Innovators, as well as Enthusiast Gaming, a publicly traded network of game sites (EGLX).