John Fredette

Director, Global Advertising & Media, Xerox

John Fredette is Director of Global Advertising and Media at Xerox Corporation. In this role, John is responsible for advertising, media strategy & investment planning for Xerox brand marketing efforts – with an emphasis on digital, social and emerging platforms. Prior to Xerox, John was Director of Global Media & Sponsorship Marketing for IBM, where he led global media strategy & planning, in addition to directing all aspects of media integration and activation for IBM’s global sponsorship properties, including The Masters, USGA, PGA Tour, U.S./French/Australian Open, Wimbledon, and Tony Awards.

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Jul

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

Brand Innovators Marketing Innovation

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