John Evans - Brand Innovators

John Evans

Vice President of Global Sports Marketing, New Balance

John Evans, New Balance Senior Director, Global Sports Marketing, is responsible for the development and execution of the New Balance Global Sports Marketing strategic plan, including overseeing the management of all athlete, team, event and league partners.

Prior to this role, John directed New Balance’s running and global football sports marketing efforts as the General Manager, setting the strategic direction and negotiating all agreements, including athlete partnerships with Sadio Mane and Sydney McLaughlin, and event partnerships with the New York Road Runners and London Marathon Events.

Before joining New Balance in 2013, John was a collegiate track and cross country coach while also a long-time consultant with the brand, negotiating and managing the partnerships with all New Balance track and field athletes.

A graduate of Providence College, where he was a track and field All-American and sub-4 minute miler, John resides in West Newton, MA with his wife Sinead and three children Sean, Ciara and Jamie.