Joe Keating

Analytics and Consumer Insights, Hill's Pet Nutrition

Joe leads the analytics team for Hill's US and has a passion for identifying how media can drive growth.  Joe's team has been building analytical expertise to analyze media investments through market mix modeling and revenue management analytics.  In the three years the team has grown by adding data scientists working on retailer/media & eCommerce clean rooms to deliver lifetime value and path to purchase analysis. Joe has worked for Hill's for 16 years in Europe and the US, having previously worked for P&G in Europe for 6 years.