After working in scripted-sports production, Joe joined Hyperice in 2016 to grow the consumer-facing side of a booming performance business. Joe has worked on building partnerships with key Fitness properties like (Equinox, Life Time, Orangetheory), global Hospitality groups (Marriott, Hilton, Four Seasons, Accor), retail partners (Best Buy, Dick’s, Nordstrom), as well as league/team/player deals with the MLB, PGA Tour, the Yankees, Tottenham, New Zealand All Blacks and Erling Haaland.
Joe has recently transitioned into focusing more on expanding our global business with focus on key markets in Asia, Europe and Latin America.