Jocelin is a dynamic marketing strategist and industry leader with a proven track record of driving brand growth and maximizing ROI across diverse media landscapes. With a keen focus on innovation and strategic alignment, Jocelin has played a pivotal role in shaping and implementing cutting-edge frameworks that revolutionize how brands approach their marketing efforts. Currently serving as the Head of North America Media Operations and Innovation at Kenvue, a pioneering global consumer health company, Jocelin leads a dynamic team of digital and media experts. With a background steeped in driving performance and enhancing total media ROI, she spearheads Kenvue’s North America Media capabilities, revolutionizing operations, strategy, and digital initiatives.
Transitioning from a successful tenure at Unilever to joining the Johnson & Johnson Consumer Health business in 2015, Jocelin has consistently demonstrated her prowess in brand development and product strategy. Her portfolio includes iconic billion-dollar brands across food, personal care, and OTC categories, such as Hellmann’s, Knorr, and Johnson’s Baby.
A catalyst for change, Jocelin’s career is marked by a commitment to challenging conventions and fostering entrepreneurial growth. Her strategic acumen is underscored by a deep-seated passion for translating data and insights into tangible marketing outcomes that resonate with consumers.
Beyond her professional endeavors, Jocelin remains an avid explorer, indulging her love for food-inspired travel alongside her husband and two boys. She also cultivates her passion for wine, holding a level one sommelier certificate and frequently immersing herself in the art of wine tasting. With her relentless pursuit of innovation and her innate ability to navigate the evolving landscape of digital, tech and marketing, Jocelin embodies the spirit of transformation and forward progress.