Jim Tricarico is the President of Advertising Sales at Cadent. He was previously the Chief Revenue Officer of Screenvision Cinema Network, and Executive Vice President of Sales and Marketing at Viacom for 12 years, where he was responsible for managing the Nickelodeon TV sales force for the entire country. Prior to Viacom, Tricarico served as an Associate Publisher at Inc. Magazine, worked with The New York Times Magazine group as the advertising director, and started his career in advertising at Dow Jones in 1982, as an advertising executive for Barron’s Magazine.
Tricarico holds a Bachelor of Business Administration degree from Iona College.