Senior Marketing Manager, Acquisition & Retention, Le Tote
With over 7 years of experience and a focus on optimization, analytics, and strategy, I have a proven track record of excellence across performance and lifecycle marketing. I am passionate about creating a motivating and enjoyable user experience, both on and offline, to build strong relationships with clients and customers.
Identify and set-up KPI tracking to derive post-campaign insights & data analytics
Successfully delivered targeted campaigns across diverse demographics and user groups
Managed acquisition campaigns for both tech & retail companies with a 20% increase in conversions
Utilize A/B testing and analytics to assess creative effectiveness and deliver effective feedback to development teams
Agile and adaptable, able to juggle multiple, and changing, priorities with ease