Director of Brand Planning, Moosylvania
Jillian is the Director of Brand Planning at Moosylvania based in St. Louis, Mo. For almost a decade Jillian has worked to bring to life the connection between consumers within a variety of categories. Her experience ranges from healthcare brands like Johnson & Johnson, to honing in on the magic of Target’s guests, or focusing on CPG including MARS and Kellogg’s. Her research focuses on uncovering how brands can better participate in the lives of their audience and resulted in, The Participation Game and co-authoring Join the Brand.