Jesus Valdez

former Director, Brand Marketing, Bob Evans & Wendy’s

Jesus Valdez was formerly Director of Brand Marketing & Innovation at Bob Evans Restaurants and Wendy’s. After graduating from the University of Texas at Austin with an MBA in Finance in 1999, Jesus began his marketing career at Procter & Gamble in San Juan, Puerto Rico with accountability for the Pampers Brand in Puerto Rico and the U.S. Hispanic Market. In 2003, Jesus was transferred to Procter & Gamble’s global headquarters in Cincinnati, Ohio where he led the media planning and creative development for the Millstone Coffee Brand. In 2005, Jesus began working on the Jergens Lotions brand, launching the Jergens natural glow line of products, delivering 30% growth to the Jergens brand. In 2007, Jesus took the opportunity to transform Kroger’s $9.5 billion private label program from national brand equivalents into Exclusive, preferred Brands that drove traffic and loyalty to Kroger. At Kroger, Jesus created and implemented the overall business strategy and the brand management system, which led to Kroger winning Store Brands Decisions’ 2010 Retail Innovator of the Year Award as result of creation and implementation of brand strategies and systems.


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