Jessie Wan is the Director of Global Brand Management for The Sims, leading brand and marketing for The Sims 4. Jessie joined Electronic Arts in 2018 after working in a variety of brand management and digital marketing roles at Mattel, Activision and Disney. In her role, she focuses on brand building, go-to-market strategy and product development for The Sims 4. To keep a healthy balance in her life, Jessie enjoys cooking/baking, practicing aerial arts and being mom to a delightful little human named Lucy.