Jessie Wan - Brand Innovators

Jessie Wan

Director of Brand Management, The Sims, Electronic Arts

Jessie Wan is the Director of Global Brand Management for The Sims, leading brand and marketing for The Sims 4. Jessie joined Electronic Arts in 2018 after working in a variety of brand management and digital marketing roles at Mattel, Activision and Disney. In her role, she focuses on brand building, go-to-market strategy and product development for The Sims 4. To keep a healthy balance in her life, Jessie enjoys cooking/baking, practicing aerial arts and being mom to a delightful little human named Lucy.