President & Co-Founder, gen.video
Jessica is Co-Founder and President of gen.video, leading social commerce platform. Jess heads up innovation and strategic partnership with brands, retailers, agencies and technology companies to provide an end to end solution for marketers digital social commerce needs. A media-industry veteran with deep understanding of the evolving interactions between consumers and brands has helped marketers develop strategies to build brand, drive traffic and increase sales within key retail channels. In her spare time, Jess sits on the Board of Directors for the Influencer Marketing Association where she heads up the Data + Analytics Committee. She brings a passion for shedding light on the current dark spot in the influencer marketing industry around performance and measurement.