Jessica Serrano

Director, Marketing Strategy , Burger King

Product. Process. People. I’ve learned that it takes all three to truly drive breakthrough innovation.

I am an insights-driven marketer with a growth mindset. Over the last 13 years, I’ve built a career around being relentlessly inquisitive around what drives the consumer and what influences the culture. Whether it’s at a start up or a Fortune 500 brand, I love converting insights into proven concepts and I have a track record for leading teams to produce innovative marketing campaigns that deliver impactful business results.

Outside of my day job, being a new mom to twin girls keeps me plenty busy. From the beach to the mountains, I spend as much time as possible in the outdoors with my family. Any time left over for me is spent voraciously consuming pop culture in its many forms—anything from hip hop music to witty podcasts to binge-worthy TV series.