Leading Global Social Media & Digital Excellence, McDonald’s
Jessi Odenbach is a 13-year veteran of social media and digital marketing, successfully navigating the trifecta of start-up, agency and client roles. Jessi is currently leading global social media and digital excellence at McDonald’s where she oversees the role of social media for the organization and focuses on influencing social & digital branding worldwide. In her position, she is responsible for managing global relationships with key partners and agencies, guiding the global visual identity in the social space and driving creative excellence. Prior to McDonald’s, Jessi managed social media and digital strategy and execution for Quaker Oats at PepsiCo. This encompassed owned social channels, website, email, influencers and paid media. She is an experienced social and digital marketer having worked on SC Johnson and Nissan and at Groupon prior to PepsiCo. Jessi graduated from Indiana University and is earning her MBA from DePaul University’s Kellstadt Graduate School of Business. She is also the mother of one adorable little girl, Eloise.