SVP, Brand Marketing, Rent The Runway
As the VP of Brand and Creative Marketing, Jess oversees all branding efforts for Grubhub, the nation’s largest online marketplace for food-ordering and delivery, and its iconic New York brand, Seamless. From launching new markets, to developing compelling campaigns that drive brand love and advocacy, to working with restaurants to tell their unique stories, Jess and her team are responsible for making sure Grubhub and Seamless are a powerful force in culture and meaningful brands in diners lives. Prior to Grubhub, Jess was Director of Integrated Marketing at Jockey International where she helped to revitalize the marketing efforts of this 140 year old heritage brand through partnerships with Rachel Zoe, Ellen and major league sport teams like the San Francisco Giants, naming Jockey one of the best brands on social media in 2014. Previously, Jess helped build Arcade, a creative and brand strategy agency within Sony Music and Entertainment in New York that developed campaigns for a range of Sony artists as well as brands like Coca Cola and American Express. She started her career in advertising at Grey, mcgarrybowen, and Laird & Partners developing award-winning work for CoverGirl, Disney, Crayola and Coty Fragrances. Jess’ approach to branding – which insists on brands having a purpose in the word – has been profiled by Mashable, AdAge, NPR and Refinery29, naming Jess one of 8 women fighting for gender equality in 2018.