Jessica Assaf is the Co-Founder of Prima, a B Corp and purpose-driven wellbeing brand elevating hemp-based cannabinoids and functionally innovative botanical ingredients. A graduate of Harvard Business School, award-winning entrepreneur and activist on a mission to use business to improve health, Jessica has been a leading advocate for safe products, corporate accountability, consumer wellness and female empowerment since the age of 15. Jessica is also the founder of Cannabis Feminist, a cannabis community for women.