Jerry Daykin

Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

Jerry is a Senior Media Director at GSK Consumer Healthcare, the world’s largest consumer healthcare business with brands including Advil, Sensodyne and Centrum. He leads the media & digital transformation of their EMEA region, and also globally co-leads GSK’s #RepresentationMatters initiative to drive more diverse & inclusive marketing. He was one of 25 advertising & culture leaders recognised in the 2021 Adweek Pride Stars list, and was Mediatel’s 2021 International Media Leader of the Year. Externally he champions representation across the marketing industry as co-chair of the WFA Diversity Task Force and a voluntary director at Outvertising & the Conscious Advertising Network. He has a background in media partnerships and digital strategy, having led both globally for Diageo, Mondelez and agency side at Carat. He's a regular writer and blogger with contributions across industry titles and in his own Digital Sense blog, and contributed to the collaborative book 'Eat Your Greens' with a range of notable industry contributors.

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Oct

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Oct

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New York

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Sep

22

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Irving, TX

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