Jennifer Silverberg

CEO, SmartCommerce

As CEO of SmartCommerce, Jennifer Silverberg leads an experienced international team dedicated to helping CPG manufacturers dramatically accelerate eCommerce via all digital touchpoints. Jennifer brings over 25 years of experience working with major CPG and other brands ranging from startup to Fortune 50, in both internal and external senior marketing and leadership positions. Prior to leading SmartCommerce, she led Marketing at Channel Intelligence, the leading ecommerce technology partner that was acquired by Google in 2013. Jennifer brings a relentlessly behavioral approach to marketing, with a strong bias towards leveraging, rather than trying to change, existing consumer habits.