Sr. Director, Marketing Strategy, Operations, & Measurement, Target
Strategic media and marketing leader with more than 15 years of experience across agency, publisher and client-direct sides of the business with a holistic mix of media expertise, deep digital acumen and measurement fluency. Jennie is a Sr. Director with Target Corporation leading teams that develop annual strategies for the total marketing portfolio, support project management and operations as well as develop plans for media measurement and results. In previous roles at Target, Jennie led media teams driving enterprise media strategies, planning and buying across Target’s total portfolio, inclusive of the video upfront, digital investment and media partnerships. In addition, Jennie led development of communications strategies and campaigns for key Seasonal moments (e.g. Holiday), as well as always-on efforts supporting ease messaging for categories like grocery and essentials. Prior to joining Target, Jennie led the Strategic Marketing Solutions team at Yahoo, which focuses on developing integrated digital marketing strategies and custom client solutions. Jennie has also held strategic media leadership positions at MillerCoors and Starcom Worldwide in Chicago. In her roles, she oversaw strategic planning and buying for multi-million-dollar campaigns across all media channels for brands including Miller Lite, Allstate, DeVry University, P&G and Disney. Jennie holds a Bachelor of Science in Communication Studies from Northwestern University. In her personal life, Jennie is a mom to two daughters who are 1 and 4 years old. She is also devoted to Pilates, while enjoying a passion for great food paired with crisp white and sparkling wines.