Jennifer Jones (Latz) - Brand Innovators

Jennifer Jones (Latz)

Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Jennifer Jones Latz is a passionate and driven leader with 15+ years of consumer marketing and sales experience.  In her present role with the Kansas City Chiefs, as the Sr. Director of Brand Strategy and Fan Development, Jennifer leads the development and implementation of both short and long-term strategies to retain and recruit new fans into the franchise.  Prior to her joining the Chiefs, Jennifer spent 15 years with Red Bull North America in a variety of roles inclusive of Brand, Shopper, Event, Sports and Culture marketing, where she won numerous internal and external accolades tied to innovation, team development and pushing the boundaries of what’s possible.  With a proven track record of exceptional performance and the development of growth-generating activation, Jennifer was the recipient of Brand Innovator’s 40 under 40 as well as Path to Purchase’s 40 under 40 awards.  Jennifer resides in Kansas City with her husband, Kyle (an avid Chiefs fan) and 2-year daughter, Kelsey (an avid KC Wolf fan).