Jennifer Burns - Brand Innovators

Jennifer Burns

Head of Talent Brand, Global Brand Marketing, Events and Communications, Discover Financial Services

Jennifer Burns’s career spans 15+ years of agency and client side experience across fin-tech, mobile, healthcare, transportation and packaged goods. Her passion lies in connecting the needs of consumers with a brand’s underutilized potential, to drive greater success. Jen currently oversees Marketing Strategy and Communications for the Personal Loans business at Discover Financial. In her role, she is responsible for acquisition of new accounts and retention and solicitation efforts for existing customers. She leads communication strategy, campaign development, product positioning and e-commerce helping the business achieve profitable growth to become the fastest growing business at Discover. Prior to Discover, Jen has held various global brand strategy roles and led agency business for Motorola Mobility, TD Ameritrade, FedEx, E*TRADE, Pfizer, Bayer, and Merck. She received her BS in Human and Organizational Development, Economics and Business Administration from Vanderbilt University. @jenbenburns