Jenna Tanenbaum

Head of Growth Marketing, Who Gives a Crap

As a seasoned growth marketer, I have deep experience in launching and growing e-commerce, direct-to-consumer, food tech, and subscription businesses. I deploy data-driven processes to create products people love and need, and I strive to provide the best experience to customers through strong usability, communication, and brand.

Currently changing the world as Head of Growth Marketing at Who Gives a Crap. Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated $2.5 million to fund sanitation projects in the developing world.

Previously, I founded GreenBlender, a VC-backed smoothie meal-kit company with 80 employees across 3 distribution facilities in the United States. I created and managed the processes for robust user acquisition, retention, P&L and financial reporting, and merchandising (over 1000 recipes!). At GreenBlender I grew revenue to over $20 million in under 3 years, delivering over 5 million smoothies to tens of thousands of health-conscious customers.

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Jul

23

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Jul

25

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

Brand Innovators Marketing Innovation

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