Jenna Tanenbaum - Brand Innovators

Jenna Tanenbaum

Head of Growth Marketing, Who Gives a Crap

Jenna Tanenbaum is a seasoned growth marketer and entrepreneur with deep experience in launching and growing e-commerce, direct-to-consumer, food tech, and subscription businesses. She has worked with brands such as ClassPass & Motherly as well as founded her own VC-backed business. She deploys data-driven processes to create products people love and need, by providing the best experience to customers through strong usability, communication, and brand.

Currently changing the world as Head of Global Growth Marketing at Who Gives A Crap. Who Gives A Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. To date we’ve donated $5.8 million to fund sanitation projects in the developing world.