Chief Marketing Officer, Liberty Mutual
Jenna is a passionate marketer with a track record of success throughout her career in a variety of settings from tech startups to agencies to Fortune 100 insurance company. She is currently the Chief Marketing Officer at Liberty Mutual. Her accomplishments at Liberty include starting the company’s social media presence, building out the Digital Marketing function, creating an in-house creative agency that does 80% of consumer-facing work, and launching the brand’s new advertising campaign LiMu Emu & Doug. Her work at Liberty has been recognized by a variety of publications like AdAge, AdWeek, USA Today, Business Insider, The Boston Globe, Fortune, and Forbes and she has won over three dozen awards including a 2015 Cannes Lions. Prior to Liberty, she worked at a Digital Agency managing social media strategy for brands like Verizon, Neutrogena, GE, Medtronic, Logitech, Cumberland Farms, and 1-800-FLOWERS. She was a member of Boston’s Future Leaders program in 2017 and was the recipient of the 2018 Ten Outstanding Young Leaders Award presented by the Greater Boston Chamber of Commerce. She was also recently named one of Business Insider’s CMOs to Watch.