Jen White - Brand Innovators

Jen White

Chief Operating Officer, H Code

Jennifer White, Chief Operating Officer at H Code is a recognized industry expert and thought leader in technology, digital media and advertising, with over 20 years experience innovating strategies and products to expedite monetization in high-growth organizations. At H Code, she focuses on overseeing operations across all departments, driving business strategy and managing the company’s rapid growth, and helping generate impactful integrated campaigns. 

Jen has helped brands reach and resonate with the influential U.S. Hispanic audience. She has worn many hats in her career—from running business strategy to operationalizing studios and developing international content—and will be bringing that experience into her role at H Code. Jen looks forward to working with an amazing, diverse team and to help continue scaling up the core business. 

Prior to joining H Code, Jennifer was the Senior Vice President of Business Strategy and Monetization at BuzzFeed, where she managed the global branded content studio and operations team, developing products and integrated campaigns for brands and agencies. Prior to BuzzFeed, she spent 15+ years at the intersection of adtech, publishing, and branded work, after beginning her career in chemical engineering with Dow Chemical. She transitioned to Silicon Valley in the early 2000s as a product general manager through operational experience and six-sigma, a disciplined, data-driven approach and methodology for eliminating defects.