Jen Soch is the Executive Director, Specialty Channels (Audio & Local Video, DR, Publishing and AdvancedTV) at GroupM. She was most recently the Integrated Global Investment Lead at Mindshare overseeing the Facebook Business. In this role, she led all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Jen was accountable for the Investment strategy, oversight, delivery, operations, and total buying. In this position, she was essential to the delivery of cohesive campaigns and ensured fluidity across all channels and tactics.
Prior, Jen was with FairShare where her focus was on driving strategy, analytics, operations, and investment for Domo as well as the EVP, Commercial at the Guardian where she ran the U.S. Commercial Operations focusing on effective delivery of advertising solutions. Jen has spent over two decades working for media agencies such as Ammarti Puris, Dentsu-Aegis, MEC, and MediaVest where she led planning, strategy, and investment activity for a range of client accounts. Jen spent over 10 years in the Advanced TV Space where she helped to define the Addressable and Digital Marketplaces (including OTT, VOD and Mobile). Jen attended Lehigh University and has an MDA from Fordham and she is a ski jumping, saxophone playing, proud mom.