Jeff Scott - Brand Innovators

Jeff Scott

VP, Community Development & Growth, NHL

Jeff Scott is a Sports Management and Corporate Social Responsibility Executive with 20 years of experience leading community investment and youth sports development strategies and initiatives across the NBA and NHL. Well regarded as a motivational leader who is truly passionate about leveraging sports to create aspirational opportunities for multicultural youth and underrepresented communities, Jeff has consistently established the vision for the way companies must engage local communities.


Currently, as Vice President of Community Development and Growth for the National Hockey League – the premier professional ice hockey league in the world – Jeff supports and creates the leagues mission and strategies which focuses on changing the global conversation about hockey, making it the acknowledged standard for sports experiences that are inclusive, accessible, enjoyable and community-friendly.


Through continued efforts, Jeff also positively influences and impacts the philanthropic and community investment decisions of all 32 NHL Clubs,
Minor Hockey affiliates and Youth Hockey organizations relating to culture, youth participation, social impact and sustainability.

A husband and father of three children, Scott earned a B.A. in Sociology from Wofford College, where he was also a four-year letter winner and
two-year team captain in football.