Jeff Katz

General Manager of GumGum Sports

As GM of GumGum Sports, Jeff is using computer vision to disrupt the sponsorship measurement space. Most sports organizations and brands only account for TV media value when purchasing in-arena signage. However, much more sponsorship media value, such as game highlights shared on social media, is being missed. GumGum Sports helps teams and brands go Beyond The Broadcast™ by capturing the full media value of visible signage across broadcast TV, social media and more. Prior to launching GumGum Sports, Jeff was the Director of Mobile Business Development and R&D for AOL/Verizon. @jeff_katz

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Jul

23

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Jul

25

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

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