As GM of GumGum Sports, Jeff is using computer vision to disrupt the sponsorship measurement space. Most sports organizations and brands only account for TV media value when purchasing in-arena signage. However, much more sponsorship media value, such as game highlights shared on social media, is being missed. GumGum Sports helps teams and brands go Beyond The Broadcastâ„¢ by capturing the full media value of visible signage across broadcast TV, social media and more. Prior to launching GumGum Sports, Jeff was the Director of Mobile Business Development and R&D for AOL/Verizon. @jeff_katz