Jeff’s career started out in finance, spending 11 years at Alcoa in the U.S. and Switzerland and was the Assistant Treasurer running Global Banking & Trading at age 29.
He moved to Dick’s Sporting Goods when it was a privately held company as Treasurer, then became VP-Finance during the company’s IPO, was SVP-Strategic Planning and then made the move to marketing becoming EVP, CMO and Chief e-Commerce Officer, a position he held for 6 years. During his 10 years in total at Dick’s, the company went from $500 million to $5 billion in sales.
Jeff then spent a total of 5 years at GNC as their Global CMO & head of e-Commerce, 2 years at Branding Brand as the President & CFO and then moved to JEGS Automotive, a $300 million e-commerce player as their CEO. Jeff also spent 5 years on the Board of Directors of Briggs & Stratton, at the time a $2 billion public company.
In 2019, Jeff and his co-founder Joey Rahimi founded Woodside Ventures, a firm that is today a leading e-commerce and digital marketing agency re-writing many of the rules of the agency/client relationship. That same year, Jeff founded Brand Holdings, a company that acquires and grows DTC/e-commerce brands using a model of establishing a brand and direct customer relationship first, prior to going into retail.
Today, Jeff is Chairman & CEO of Brand Holdings, is CEO of Knockaround, their primary growth brand, and is Managing Partner of Woodside Ventures. Jeff currently is on the Board of Directors of Brand Holdings, Knockaround and Listrak, a leading marketing automation technology firm. He is also Chairman of the board of Jubilee Kitchen, which assists people in need throughout the Hill District in Pittsburgh.