Jeff Haynes is a Brand Innovators “40 Under 40” member with unique experience building global brands with Fortune 500 Companies. He joined Cox Enterprises in 2019 to lead core innovation and strategy for their $12B telecommunications business, focusing on front-end innovation, strategic business design, new product development, and CX journey mapping.
Before joining Cox, Jeff served in various marketing roles at The Coca-Cola Company leading their national integrated marketing campaigns that delivered over $1B in annual revenue. He was also a Senior Brand Manager at The Aaron’s Company, a $4B home furnishings company, where he led a team responsible for brand strategy, campaigns, and sports marketing across over 1700 stores in the U.S. and Canada.
Jeff earned an undergraduate degree at Georgia State University, an MBA from the University of Illinois, and a graduate certificate in Innovation from Harvard University Extension School. He is a proud girl dad with a passion for helping children and is a board advisory member for the non-profit ‘Golf for the Kids’, benefiting Children’s Healthcare of Atlanta.