Jeff Boedges is a 28-year veteran in Experiential Marketing, and one of two founders of Soho Experiential. While he has played nearly every role in the agency world, he currently focuses his time on Strategic Development and New Ventures. Jeff is a believer in good strategy and excellent creative but knows that a good idea only takes you so far. For him, the top priority is to create teams that are motivated and capable of turning extraordinary ideas into the most memorable executions.Since founding SoHo Experiential with longtime friend and collaborator Rick Kiley in 2005, Jeff has worked with brands that include: Campari, Remy Martin, Wild Turkey, Patron, NBC Universal, Alvin Ailey, Godiva, Constellation Wines, Louis XIII, Lancôme, Twitter, Caesars Sports, Barilla, Bushmills,Citibank, Gallo, David Yurman, Google and more. Jeff is also the co-host of The Green Repeal, one of the most respected Cannabis Marketing podcasts inthe country where he and Rick chart the path of this nascent industry from its wild-west origins to federal legality and mainstream marketing practices. Jeff spends his spare time with his wife of 20 years and three sons who keep him hopping. His interests include music, exploration, gardening, gravity sports and reading.