Jeannie Scalzo is a Media Executive with 30+ years of experience focused on Advertising Sales and Marketing. She has a deep understanding of the media business and has led sales teams by creating paths to achieve aggressive revenue goals. Jeannie is known to be intuitive, hardworking, tenacious, loyal and trustworthy.
Jeannie’s most recent position is SVP, Brand Partnerships at Paramount Global. She and her team analyze and develop new sponsorship ideas that match current market trends to stay top-of-mind to advertisers. She serves as a brand strategist and is core to the communication between Sales and Paramount Media Networks.
While Jeannie spent the majority of her career at Paramount (formerly Viacom), she was an SVP, Agency Partnership Group at NBCU. She was a pioneer in a newly formed group designed to cater to the needs of IPG and their vast list of clients. She served to maximize revenue from this holding company by utilizing the NBCU portfolio to build unrivaled media deals. Before this position, Jeannie was the SVP of Integrated Marketing for USA and Syfy responsible for the creation of marketing proposals that connected perspective clients to USA/Syfy IP.
Prior to NBCU, Jeannie left Viacom as an SVP of Brand Sales for the music services (MTV, VH1, CMT). Throughout her career at Viacom, she was charged with managing relationships with executives at advertising agencies and advertisers alike. The goal was to grow revenue from various blue chip organizations such as P&G, Taco Bell, Johnson and Johnson, AT&T, Universal Pictures, Paramount Pictures, to name a few. She advanced to various management positions within sales and also led the Integrated Marketing Department for MTV.
Jeannie holds a BA in Sociology, with a Concentration in Psychology from Binghamton University. She resides with her family in New York, NY.