Jeanine D. Liburd is the Chief Social Impact and Communications Officer for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of quality entertainment for the African-American audience and consumers of Black culture globally. In her role, Liburd will lead and elevate a portfolio of multiplatform social change initiatives that empower BET Networks’ audience to have an impact on the critical issues facing the Black community today, while continuing to lead the network’s corporate communications, social responsibility and events teams. Liburd will be based in New York and report to Scott Mills, President of BET Networks.
Liburd will curate and lead initiatives that aim to empower and measurably impact the Black community. She will work closely with the network’s programming, marketing, digital and international teams to utilize content as a catalyst to create awareness and build action oriented impact campaigns – including voter registration, voter suppression and the 2020 census.
Liburd will work with other Viacom departments to align on and amplify key campaigns. Additionally, she will oversee strategic partnerships and community engagement at the local and national level, ensuring community issues and insights are incorporated into BET’s long-term strategy, programming, and events. Liburd will continue to lead BET’s Communications, Corporate Social Responsibility and Event production teams.